Regional OTTs Gaining Precedence. Here's 10 Such Scripting Entertainment

By siliconindia  |  Friday, 15 January 2021, 02:24:26 PM IST

Regional OTTs Gaining Precedence. Here's 10 Such Scripting Entertainment

For long, entertainment meant the 72 inch screen and Bollywood & Hollywood. Pandemic changed our perception and taste. Today, viewers are more inclined towards quality content irrespective of language; all thanks to the growing preference for OTT platforms. This has also resulted in the increasing demand for regional OTT platforms as players are now tapping the individual preferences of the audiences. Experts says that smaller towns are not only consuming content in their own language, but are increasingly willing for paid content.

Today the OTT platforms are flooded with a plethora of regional platforms, mostly launched during the pandemic. From launching movies to streaming exclusive web series, OTTs have a lot to offer in terms of original, local and culture-specific content.

Here siliconindia brings to you a list of 10 most popular regional OTT platforms:

Hoichoi (Bengali)

One of the fastest growing regional OTT platforms, Hoichoi caters to nearly 260 million native Bengali speakers. The on-demand platform streams Bengali language films and entertainment content and provides English subtitles to all movies.

Owned by SVF, one of eastern India’s largest film studios, Hoichoi features over 500 film titles, and 1000 Bengali Songs for audio streaming globally. Available to audiences across India, and over 100 other countries, the platform is also introducing children’s content, original films, web series and short films. The company witnessed multifold growth during the pandemic and the love for the content is just growing by the days.

Simply South (Tamil, Telugu and Malayalam)

With an aim to tap the Indian diaspora across the world, Simply South offers exclusive South Indian content. The platform streams over 1000 movies in Tamil & Malayalam and has over 20000 hours of video songs, comedy clips and movie scenes.

The platform is available in 25+ countries and is available on web browser, Android, iOS mobile, Android TV, and more. This will be followed by a dedicated app for Samsung Smart TV as well.

Sun NXT (South Indian Languages)

An early entrant in the regional OTT space, Sun NXT is a part of the Sun TV Network. The streaming platform has over 4000 movies, 40+ live TV channels in Tamil, Telugu, Malayalam and Kannada languages.

Available in US, Canada, Europe, Southeast Asia, South Africa, Middle East, Australia and New Zealand, the content can be accessed on JioTV, Airtel Xstream, and other smart TVs.

Aha Video (Telugu)

Owned by Arha Media & Broadcasting Private Limited, it offers Telugu language content and movies from the pre OTT era from various production houses, world digital premiers, web originals, talk shows and selected free movies. Launched in March 2020, the platform is available offline too.

Planet Marathi (Marathi)

Founded in 2017 by Akshay Bardapurkar, Planet Marathi is the first video streaming platform dedicated to Marathi content. It was initially launched as a Marathi digital platform in an exclusive partnership with Twitter India. The platform showcased custom made digital shows across genre including Arts, Culture, Politics, Society and Governance.

CityShor.TV (Gujarati)

Launched in the midst of the pandemic (October 2020), CityShort.TV is a part of the Ahmedabad based lifestyle media company, CityShor.com. It offers content in Gujarati. From movies, to short films, and original web series, it also curates popular Gujarati content available free on the internet. It also provides platform for film makers to host their films.

TarangPlus (Odia)

Odisha’s first video streaming platform, TarangPlus is owned by Odisha Television Ltd and acts as a one-stop destination for all Odia entertainment. From TV shows, live TV, Odia Jatra, movies, mea serials, video songs, news and much more, TarangPlus has become the first preference of Odias across the globe.

Koode (Malayalam)

Just a few months old on-demand streaming platform, Koode is dedicated to Malayalam content with its library including both original shows and popular programs from social media platforms. The OTT platform intends to introduce a pay-per-video model for movies and premium content.

Talkies (Tulu, Konkani, Kannada)

Another on-demand video streaming platform launched during the pandemic, Talkies is dedicated to the languages of Karnataka – Tulu, Konkani, Kannada and Beary. The platform streams movies, dramas, TV shows, original web series, and the traditional Indian theatre form called Yakshagana.

OllyPlus (Odia)

Launched in 2020 by SK Line Production, OllyPlus is the new on-demand video streaming platform dedicated to Odia language. It offers unlimited Odia videos, albums, movies, comedy videos, short films, audio stories, and romantic videos.

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